Hurun Chinese Luxury Consumer Survey 2022

(20 January 2022, Shanghai) The Hurun Research Institute today released the Hurun Best of the Best Awards 2022, based on the results of the Hurun Chinese Luxury Consumer Survey 2022 (CLCS). This is the eighteenth consecutive year Hurun Research has revealed the brand preferences, consumption habits and lifestyle trends of China’s wealthiest individuals. Widely regarded as an ISO9000 for China’s luxury sector, the CLCS has become a benchmark for the luxury sector.

750 respondents completed the survey, high-net-worth individuals in China, with an average family wealth of CNY42mn (equivalent to US$6.6mn) and investable wealth of CNY13mn (US$2mn). Of those surveyed, 40 were Ultra-high net worth individuals with assets of more than CNY100mn (US$15mn). 40% live in China’s first-tier cities; the average age was 37; the ratio of males and females was 50:50; 89% are married (mostly families with one child).

This is a brief English language summary of the full Chinese press release which can be found at www.hurun.net. For media enquiries please contact our public relations team whose contact details can be found at the end of this report.

Hurun Report Chairman and Chief Researcher Rupert Hoogewerf said: “Delighted today to celebrate the 18th anniversary edition of the Hurun Best of the Best Awards in Shanghai. It started out in 2005 with a desire to know more about the lifestyle and brand preferences of the Chinese luxury consumers, who have since grown to become the most important consumers in the world for luxury. This report is targeted at those who need to stay relevant to the Chinese luxury consumer, to understand their lifestyle changes, as well as investment and behavior trends.”

Awards

The Hurun Research Institute today released the Hurun Best of the Best Awards 2022, based on the results of the Hurun Chinese Luxury Consumer Survey 2022.

The Best of the Best is for the overall winner of a category. The Star Performer is for the product/service with the best year on year performance. The Best New Arrival is for a product/service launched into China in the past 12 months that has shaken up the market.

Hurun Best of the Best Awards 2022

About Hurun Inc.

Promoting Entrepreneurship Through Lists and Research

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Established in the UK in 1999, Hurun is a research, media and investments group, promoting entrepreneurship through its lists and research.  Widely regarded as an opinion-leader in the world of business, Hurun generated 6 billion views on the Hurun brand last year, mainly in China and India.

Best-known today for the Hurun Rich List series, telling the stories of the world’s successful entrepreneurs in China, India and the world, Hurun’s two other key series include the Hurun Start-up series and the Hurun 500 series, a ranking of the world’s most valuable companies.

The Hurun Start-up series begins with the Hurun U30s, an awards recognizing the most successful entrepreneurs under the age of thirty, and is today in seven countries. Next up are Hurun Cheetahs, Chinese and Indian start-ups with a valuation of between US$300mn to US$500mn, most likely to go unicorn with five years.  Hurun Global Gazelles recognize start-ups with a valuation of US$500mn to US$1bn, most likely to go unicorn within three years. The culmination of the start-up series is the Hurun Global Unicorn Index.

Other lists include the Hurun Philanthropy List, ranking the biggest philanthropists, the Hurun Art List, ranking the world’s most successful artists alive today, etc…

Hurun provides research reports co-branded with some of the world’s leading financial insitutions, real estate developers and regional governments.

Hurun hosted high-profile events in the last couple of years across China and India, as well as London, Paris, New York, LA, Sydney, Luxembourg, Istanbul, Dubai and Singapore.

For further information, see www.hurun.net.

For media inquiries, please contact:

Hurun Report

Porsha Pan

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Email: porsha.pan@hurun.net

Grace Liu

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Email: grace.liu@hurun.net